On behalf of our esteemed client from the paints industry, we are seeking aggressive, results-driven Senior Sales Executives responsible for expanding market presence, and achieve consistent growth through territory penetration, competitor displacement, and strategic trade and influencer engagement. The successful candidates will play a critical role in expanding visibility and accessibility of the company's paint products through direct field execution and tactical responsiveness to market dynamics.

Key Responsibilities

Market Penetration & Expansion

• Identify and convert high-potential outlets, contractors, and influencers into loyal partners
• Develop and implement territory-specific activation plans focused on beating competition at ground level
• Expand distribution footprint aggressively to ensure product availability and visibility

Competitive Intelligence & Selling Strategy

• Remain actively informed of competitor pricing, trade schemes, launches, and market tactics
• Craft and execute agile, on-the-ground counterstrategies to defend and grow market share
• Position the company’s paint products as the preferred choice through product demonstration and persuasive communication

Influencer & Trade Engagement

• Build and maintain strong relationships with contractors, site managers, project supervisors, painters, and other decision-makers
• Organize influencer meets, on-site paint trials, and loyalty-driven events to enhance brand preference
• Execute trade engagement initiatives including referral incentives, loyalty programs, and targeted site conversions

Sales Execution & Reporting

• Achieve and exceed weekly, monthly, and quarterly sales targets (volume and value)
• Track outlet performance, competitor activity, and trade scheme effectiveness
• Submit timely and accurate coverage reports, payment collections, and market feedback
• Share real-time insights to improve the company’s competitive agility and responsiveness
• Maintain updated records of trade schemes, outlet performance, and coverage plans

Qualifications & Experience

• Degree in Sales, Architecture, Interior Design, Marketing, Business Administration, or related field
• Minimum 4 years of competitive field sales experience, preferably in paints, FMCG, building materials, or construction
• Demonstrated success in territory development, competitive displacement, and sales target achievement

Core Traits & Skills

• Aggressiveness – Ability to thrive and compete effectively in fast-paced, high-pressure sales environments
• Persuasion & Rapport-Building – Skilled in influencing and building strong relationships with clients, contractors, and site influencers
• Territory Intelligence – in depth understanding of local market dynamics, customer behaviors, and sales barriers within assigned regions
• Adaptability – Quick to respond to changing market conditions, competitor tactics, and customer needs
• Resilience – Strong mental toughness to handle rejections, stay motivated, and consistently pursue targets
• Teamwork - Ability to work with the team to meet and exceed sales targets and expectations
• Competitive Intelligence & Selling Strategy
• Stay alert to competitor movements, pricing, schemes, and new launches

Key Performance Indicators (KPIs)

• Market share growth within assigned territory
• Outlet and influencer activation and retention rates
• Product placement Vs competition on the ground
• Monthly target achievement (sales volume and revenue)
• Execution and effectiveness of competitive counter-responses